Introduction
Apple started in 1976 with the aim of bringing personal computing to the masses. Since then the company’s product line has transformed the way we work, communicate and entertain ourselves. Every new Apple product – from the Apple I and Macintosh to the iPhone, iPad and MacBook – is a giant leap forward for the company. This Apple product timeline gives you a look at some of the most important Apple releases and how Apple devices have changed over the years.
The Early Years: Apple Computers (1976-1997)
Apple I (1976) Model Number: A1 Launch Price: $666.66
The first product from Apple was a basic motherboard designed and hand-built by Steve Wozniak. Sold as a fully-assembled circuit board but lacking a case, power supply, keyboard or monitor, it paved the way for Apple’s future in personal computing.
Apple II Series (1977–1993) — Models: A2, A2 Plus, A2e — Launch Price: $1,298
The Apple II was Apple’s first big hit. It had color graphics, expansion slots, and support for floppy disk drives. The adaptability of the machine made it a favorite in homes, schools and businesses and secured a place for Apple in the computer market.
Apple III (1980) Model Number: A3 Launch Price: $4,340
The Apple III was aimed at the business market and had a more powerful operating system, but suffered from technical problems.
Lisa (1983) — Model Number: A6 — Launch Price: $9,995
Lisa was the first personal computer to deliver a Graphical User Interface for business users, and while it was a commercial failure due to its high price, it set the stage for future innovation.
Macintosh 128K (1984) – Model Number: M0001 – Retail Price: $2,495
With intuitive design and unforgettable looks, the Macintosh 128K changed the way users interacted with computers, forever, bringing the graphical user interface to the masses.
The Evolution of the Macintosh (1984-2005)
Macintosh Plus (1986) – Model Number: M0001A – Launch Price: $2,599
A step up from the original Macintosh. More memory, a SCSI port and more storage made it a hit with desktop publishing pros.
Macintosh SE (1987) — Model Number: M5011 — Launch Price: $2,900
The first model to offer built-in hard drives and expansion slots, providing more storage and flexibility to users.
Macintosh Portable (1989) – Model Number: M5120 – Launch Price: $6,500
Apple’s first portable Mac sported a 16MHz processor and a 9.8-inch active matrix display.
Power Macintosh Series (1994–1997) — Models: 6100, 7100, 8100 — Launch Price: From $1,819
Apple switched to PowerPC processors with these models, providing more robust performance and multimedia features for professionals. See the full Power Mac G5 specs.
iMac G3 (1998) — Model Number: M4984 — Launch Price: $1,299
The iMac G3 was an all-in-one computer in a colorful design that revitalized Apple’s brand, notable for its translucent casing, USB ports and the elimination of legacy ports.
The iPod Era (2001-2010)
iPod Classic (2001) Model Numbers: M8541, A1136 Launch Price: $399
Changed the way we listen to music with its portable design, massive storage capacity, and iconic click wheel, which enabled us to carry thousands of songs in our pockets.
iPod Mini (2004) — Model Number: A1051 — Launch Price: $249
The Mini was a smaller, more colorful version of the original iPod that made the iPod experience more accessible to a wider audience.
iPod Nano (2005) — Model No: A1137 — Launch Price: $199
A flash based music player and a cultural phenomenon, it was slim, portable and stylish.
iPod Shuffle (2005) – Model Number: A1112 – Launch Price: $99
A screen-less, ultra-portable iPod with flash storage and random playback.
iPod Touch (2007) – Model Number: A1213 – Launch Price: $299
Merged the iPod with an iPhone-style touch interface for apps, games and the internet.
The iPhone Revolution (2007–Present)
iPhone (2007) — Model Number: A1203 — Launch Price: $499
Apple’s first smartphone that combined a phone, iPod and internet communicator. It was the first mobile phone with a multi-touch interface.
iPhone 3G/3GS (2008/2009) – Models: A1241, A1303 – Launch Price: $199
Introduced the App Store, enabling third-party apps and transforming the iPhone into a flexible platform.
iPhone 4/4S (2010/2011) — Models: A1332, A1387 — Launch Price: $199
Introduced the Retina Display and the debut of Siri, Apple’s voice-activated assistant.
iPhone 5/5S/5C (2012/2013) – Models: A1428, A1533, A1453 – Launch Price: $199
Design was thinner and lighter, with a bigger screen and the Touch ID fingerprint sensor.
iPhone 6/6 Plus (2014) — Models: A1549, A1522 — Launch Price: $199/$299
Introduced bigger screens, Apple Pay and improved cameras.
iPhone 7/7 Plus (2016) – Models: A1660, A1784 – Launch Price: $649/$769
Water resistant, no headphone jack.
iPhone X Series (2017–2019) Models: A1865, A1901, A1921 Launch Price: $999
Introduced Face ID, OLED displays and a notch design.
iPhone 11 Series (2019)
iPhone 11 Model Number: A2111 Launch Price: $699 6.1-inch Liquid Retina HD display Dual 12MP wide and ultra-wide cameras A13 Bionic chip Night Mode Six color options
iPhone 11 Pro — Model Number: A2160 — Launch Price: $999 — Came with a 5.8-inch Super Retina XDR display, triple 12MP camera system (wide, ultra-wide, telephoto), A13 Bionic chip, improved HDR support, and a stainless steel body.
iPhone 11 Pro Max — Model Number: A2161 — Launch Price: $1,099 — Offered a larger 6.5-inch Super Retina XDR display, same triple camera system as the Pro, and the longest battery life of any iPhone at the time.
iPhone 12 Series (2020)
iPhone 12 Mini — Model Number: A2176 — Launch Price: $699 — Introduced as Apple’s smallest 5G phone with a 5.4-inch Super Retina XDR OLED display, A14 Bionic chip, dual-camera system, and Ceramic Shield for enhanced durability.
iPhone 12 — Model Number: A2172 — Launch Price: $799 — Featured a 6.1-inch Super Retina XDR OLED display, A14 Bionic chip, 5G support, and MagSafe integration for wireless charging and accessories.
iPhone 12 Pro — Model Number: A2341 — Launch Price: $999 — Included a 6.1-inch Super Retina XDR OLED display, triple 12MP camera system with LiDAR scanner, Dolby Vision HDR recording, and a stainless steel frame.
iPhone 12 Pro Max – Model Number: A2342 – Launch Price: $1,099 – Massive 6.7-inch display, Sensor-Shift stabilization for improved photography, and the most advanced camera system in the lineup.
iPhone 13 Series (2021)
iPhone 13 Mini — Model Number: A2481 — Launch Price: $699 — Retained a 5.4-inch Super Retina XDR OLED display, A15 Bionic chip, improved dual-camera system, and added Cinematic Mode for videos.
iPhone 13 — Model Number: A2482 — Launch Price: $799 — Featured a 6.1-inch display with a smaller notch, enhanced battery life, A15 Bionic chip, and sensor-shift stabilization from the 12 Pro Max.
iPhone 13 Pro – Model number: A2483 – Launch price: $999 – Added a 6.1-inch ProMotion 120Hz display, a triple 12MP camera system with macro photography, and the powerful A15 Bionic chip with a 5-core GPU.
iPhone 13 Pro Max — Model Number: A2484 — Launch Price: $1,099 — Included a 6.7-inch ProMotion display, same features as the Pro model with longer battery life, and up to 1TB storage.
iPhone 14 Series (2022)
iPhone 14 — Model Number: A2649 — Launch Price: $799 — Offered a 6.1-inch Super Retina XDR OLED display, enhanced dual-camera system, A15 Bionic chip, and new safety features like Emergency SOS via satellite and Crash Detection.
iPhone 14 Plus — Model Number: A2632 — Launch Price: $899 — Came with a 6.7-inch display, the same A15 Bionic chip, and the best battery life in the non-Pro lineup.
iPhone 14 Pro — Model Number: A2650 — Launch Price: $999 — Introduced the Dynamic Island feature, Always-On Display, 6.1-inch ProMotion screen, A16 Bionic chip, and a 48MP main camera.
iPhone 14 Pro Max — Model Number: A2651 — Launch Price: $1,099 — Included a 6.7-inch ProMotion display, same specs as the Pro model with larger battery capacity.
iPhone 15 Series (2023)
iPhone 15 — Model Number: A3090 — Launch Price: $799 — Featured a 6.1-inch Super Retina XDR OLED display, USB-C charging port, 48MP main camera, and Dynamic Island brought to the standard models.
iPhone 15 Plus — Model Number: A3094 — Launch Price: $899 — Came with a larger 6.7-inch display, longer battery life, and the same features as the iPhone 15.
iPhone 15 Pro — Model Number: A3102 — Launch Price: $999 — Had a 6.1-inch ProMotion OLED display, A17 Pro chip, titanium frame, and better thermal performance.
iPhone 15 Pro Max – Model Number: A3106 – Launch Price: $1,199 – Came with a 6.7-inch ProMotion OLED display, periscope telephoto lens with 5x optical zoom, and the top-of-the-line camera system in the lineup.
iPhone 16 Series (2024) — Launch Prices: $799 – $1,199
- iPhone 16 (2024) — Model Number: A3101 — Launch Price: $799
Features a 6.1-inch Super Retina XDR OLED display, A18 Bionic chip, and a dual 48MP wide and 12MP ultra-wide camera system. - iPhone 16 Plus (2024) – Model Number: A3102 – Launch Price: $899
Bigger 6.7-inch Super Retina XDR OLED display, same A18 Bionic chip and dual-camera system, improved battery life and more MagSafe capabilities. - iPhone 16 Pro (2024) Model Number: A3103 Launch Price: $999
Features a 6.3-inch ProMotion OLED display, A18 Pro chip, and triple-lens camera system with 5x periscope zoom lens for professional photography. - iPhone 16 Pro Max (2024) — Model Number: A3104 — Launch Price: $1,199
The flagship model boasts a huge 6.9-inch ProMotion OLED display, advanced AI capabilities with Apple Intelligence, and the most powerful camera system in the lineup, including the periscope zoom lens.
iPhone 16e (2025) — Model Number: A3105 — Launch Price: $599
Apple released the iPhone 16e in February 2025 as a less expensive alternative within the iPhone 16 series. It features a 6.1-inch Super Retina XDR OLED display, powered by the A18 chip, and includes a single 48MP rear camera along with a 12MP front camera. The device also debuts Apple’s in-house C1 5G modem for improved connectivity and transitions to USB-C charging.
The iPhone 16 series came with advanced AI, better battery life and improved camera systems.
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The iPad and Apple Watch (2010–Present)
iPad (2010) — Model Number: A1219 — Launch Price: $499
Apple’s first tablet, filling the gap between smartphones and laptops.
iPad Mini (2012) — Model Number: A1432 — Launch Price: $329
A more portable, smaller iPad.
iPad Air (2013) Model Number: A1474 Launch Price: $499
Thinner and lighter iPad.
iPad Pro (2015) Model Numbers: A1584, A1673 Launch Price: $799
For professionals who need Apple Pencil support.
Apple Watch Series 1-9 (2015-2024) — From $349
The health and fitness-oriented wearable device from Apple, with heart rate, ECG and blood oxygen sensors. Check out the latest Apple Watch Series 9 specs.
MacBook and Desktop Evolution (2006–Present)
MacBook (2006) — Model Number: A1181 — Launch Price: $1,099
Apple’s consumer laptop line.
MacBook Pro Series (2006–Present)
From Intel to Apple Silicon (M1, M2, M3) chips.
MacBook Air (2008–Present) — Launch Price: Starting at $1,199
Thin, light, and efficient laptops.
iMac (1998-Present) — Starting Price: $1,299
and up from CRT to sleek all-in-one designs.
Mac Pro and Mac Mini — Starting at: Varies with Configuration
High-performance professional desktop solutions.
Accessories and Services
AirPods (2016–Present) — Models: A1523, A2032, A2096 — Launch Price: Starting at $159
Wireless earbuds that popularized true wireless audio.
HomePod (2018) — Model Number: A1639 — Launch Price: $349
Apple’s smart speaker.
Apple TV (2007–Present) — Launch Price: Starting at $99
A media streaming device offering access to Apple TV+ and other streaming services.
Apple Vision Pro (2024) — Launch Price: $3,499
Apple’s first augmented reality headset.
Apple Services
Including iCloud, Apple Music, Apple TV+, Apple Arcade, and more.
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